PRODUCER & DIRECTOR · MARKETING OVERVIEW VIDEO

Boost Marketing Program

THE ASK

Compass Digital's Higher Ed sector team needed a short marketing overview video for the 2025-2026 school year, built to live on a campus signup landing page and get higher ed marketers and operators excited about opting into the Boost program.

MY ROLE

I led the project end to end — advising stakeholders on video strategy, filming on location, then directing a motion graphic artist on my team to bring the piece to its final form.

MY APPROACH

I filmed and photographed on location at Queens University in Charlotte, working alongside a senior graphic designer who acted as on-set art director to keep the visuals aligned with the brand. From there, I handed the footage to a motion graphic artist I manage, providing scripting and creative direction to guide the graphical treatment through to final cut.

THE OUTCOME

The video is now live on an internal website used by the Sales team and Boost Student Ambassadors.