CREATIVE DIRECTOR · SALES VIDEO

Switch to Thrive

THE ASK

The Thrive team needed a sales video encouraging B&I operators currently on Eatify to switch, showcasing improvements in guest experience, UI, and hardware integrations, with the goal of driving viewers to contact their DSM to start the SOW process.

MY ROLE

I directed and delegated this project to a new hire on my team, providing creative direction and approvals at each stage of the process.

MY APPROACH

With no filming required, the video was built entirely from branding provided by the graphic design team and product screens from the development team, brought together with voiceover to walk through Thrive's improvements.

THE OUTCOME

The video was delivered and now lives in internal systems, supporting the sales team's Eatify-to-Thrive conversion efforts.