PRODUCER, DIRECTOR & EDITOR · BRAND LAUNCH / MOTION PIECE

CDAI Launch

THE ASK

Compass Digital needed a high-energy internal video to announce "CDAI is here" at the CDAI Town Hall, tying into the broader Compass Digital rebrand and generating excitement for the new brand identity.

MY ROLE

I led the project end to end — advising stakeholders on video strategy, then planning, producing, and editing the final piece myself.

MY APPROACH

With no interviews or voiceover to lean on, I built the energy entirely through design and motion — collaborating with a content writer and marketing manager on the on-screen messaging, pulling brand elements from the lead graphic designers, and sampling current motion graphic trends. I paired the typography with custom sound design to give the piece rhythm and impact.

THE OUTCOME

The video opened the CDAI Town Hall and was later shared through internal newsletters and LinkedIn.