PRODUCER, DIRECTOR & EDITOR · NONPROFIT FUNDRAISING VIDEO
Shepherd's Center of Charlotte — Chef Wars
THE ASK
Shepherd's Center of Charlotte, a nonprofit serving older adults through programs that combat isolation and expand access to critical resources, needed a fundraising video to support Chef Wars, their largest annual fundraising event.
MY ROLE
I volunteered to lead the project end to end — advising the Executive Director on video strategy, then planning, filming, and editing six donor interviews myself.
THE APPROACH
I worked with the Executive Director to shape the storytelling direction, choosing to pair three donor interviews with three recipient interviews so the video could show both sides of the organization's impact. I shot all six and edited them into a single narrative arc that let the subjects' own words carry the story.
THE OUTCOME
The video was shown live at Chef Wars in front of an audience of roughly 100–150 attendees, helping drive engagement at the organization's flagship fundraising event.