PRODUCER, DIRECTOR & EDITOR · SALES EXPLAINER VIDEO

Amazon Just Walk Out Explainer

THE ASK

The Strategy team needed a sales explainer video showing how Amazon's Just Walk Out technology, integrated with Boost, delivers frictionless shopping, operational efficiency, and increased security for the higher ed sector — a tool they could use to sell the technology to site operators and sector leaders.

MY ROLE

I led the project end to end — advising stakeholders on video strategy, then planning, filming, and editing the final piece myself.

MY APPROACH

I traveled to the University of Memphis to film and photograph the technology's opening day live, capturing real interviews and footage as the experience unfolded. I paired that with scripted scenes featuring student ambassadors demonstrating the technology, then tied it all together with voiceover to explain the technology at a high level for a non-technical audience.

THE OUTCOME

The final video was delivered to the Strategy team and shared with site operators and higher ed sector leaders as part of ongoing sales efforts.